There are two types of musicians: artists and commercial celebs. The first kind tries to express their artistic passion, while the second sells it. An artist creates a piece of music regardless of the market, but a commercial celeb puts his/her audience’s preference as the top priority.
However, both types of musician above still need to market their songs if they want to make revenues from their works. Besides, publishing a song is an act of marketing on itself. Why not do it in the best ways possible?
Securing Your Copyright
All musicians want to be acknowledged for their works, but in this digital era, copyright piracy has become more rampant than ever. Information sharing is omnipresent. The means range from peer to peer sharing, cloud storage, and streaming platforms. If you are not aware of how the pirates distribute their loots, you will not know how to fight back.
First, we will begin with the most manageable one, the unauthorized uploads on streaming platforms. Three biggest platforms where people find many pirated creative contents are YouTube, Facebook, and Instagram. Facebook and Instagram users can upload videos with unauthorized background tracks and still get away with it. YouTube has a stricter creative content regulation. Every time a creator embeds a track on a video, the platform’s algorithm evaluates the copyright status of the work. However, unauthorized uploads on YouTube do still occur.
To manage them, you can browse the title of your work and see if any results come up. Be creative with the keywords because sometimes the pirates are clever enough in concealing your work. If you find any unauthorized uploads, report them immediately. YouTube has the fastest response regarding copyright, while Facebook and Instagram may take a while to process.
Second, you can put a watermark in your works.
Optimizing Your Social Media Campaign
Today’s people believe what they see on the Internet. Recently, a rock band named Threatin managed to get a European tour with a fake marketing campaign. The management shared bogus footages of the band’s shows, fabricated a fan club, and had marketed the band nonstop for months before finally got a tour deal. If the fakes could pull it off, why can’t you?
The case above is evidence of how powerful Internet marketing is for a musician. First, you should start to get in touch with your audience through social media. Instagram and Twitter can be your sound options. Interact with people once in a while, but for most of the part, express your intention to reach your audience by selling them your merchandise. However, do not make the merchandise only about you. Combine it with social causes, such as environmental conservation, cancer awareness, and veteran care campaigns.
Collaborate with Others
A lone wolf dies alone quickly. Even if you want to express a high intensity of individuality in your works, it will be tremendously difficult for you to continue to exist without any support from other parties in the same field. If you collaborate with other artists, you expand your network.
Besides, seen from the SEO (Search Engine Optimization) perspective, creating a song with your name and another artist’s name enables you to boost your searchability and your partner’s by targeting Internet users who browse for either or both artists. It will be like a merging between two fans clubs.